The translation gap
Israeli institutions lose arguments they should win — not on the facts, but in the translation. What is self-evident in Hebrew, to an Israeli audience, lands flat or backfires by the time it reaches a Western newsroom, a congressional office, or a campus donor base. The vocabulary is not neutral. Words like “right-wing,” “coup,” and “West Bank” arrive in English already charged, machined in advance by people who want Israel gone, and a speaker who reaches for them inherits their weaponization the moment the words leave the podium. Meanwhile the real story — which minister actually moved which policy on which axis, what a court is actually doing, where the decision actually sits — is exactly the structural precision that hostile framing is built to bury. Most Israeli communications shops are built for the domestic press. This practice is built for the audience on the other side of the ocean, the one forming the opinion that constrains your government, your funding, and your room to operate.
What the engagement includes
- 01
Message architecture
Positioning, core messages, and the vocabulary that carries them — built for the specific Western audience you need to move, and stress-tested against the framing you will actually face. The words are chosen for what they do on arrival, not for what they mean at home.
- 02
Rapid-response counsel
On-call review of statements, op-eds, and public responses before they go out — when something breaks and the wording has to be right the first time. We read the hostile frame before it reaches your own judgment, and hand back language that holds.
- 03
Spokesperson and briefing preparation
Preparing principals and spokespeople for English-language interviews, testimony, and briefings: the questions that will come, the traps built into them, and the answers that survive contact.
- 04
Polling and field research
Original polling and field research on commission. When a claim needs its own evidence, the institute produces it — sourced, structured, and built to survive scrutiny rather than borrowed from a number someone else already spun.
The analysis behind this
Who anchors the work
Out of scope
Paid media and advertising buys. Firm-of-record crisis-PR retainers. Hebrew-language and domestic-Israeli press work. Lobbying and government-relations representation. Litigation communications.
By engagement
Priced per mandate — project or retainer, scoped to the work. All client engagements confidential. No public client list.
Inquiry
Write to the advisory desk. Every inquiry is triaged within two business days, and every engagement is confidential.
Prefer email? Write to the advisory desk directly.